Saturday, March 15, 2008

Carl's Jr. Commercials

I hate Carl's Jr. commercials. I hate them so much that I actually MUTE my television when they come on. That is how much I hate them.

Sometimes I fantasize about having a job where my sole purpose is to yea or nay every single potential TV commercial before it gets put on the air. In this fantasy, I instantly ban all Carl's Jr. commercials from ever being televised ever again.

No, I'm not talking about the Hugh Hefner commercial, or the Paris Hilton washing the car commercial, or that GOD-AWFUL rap about flat buns. I know those were controversial, but they have absolutely nothing to do with my hatred of Carl's Jr. commercials.

Here is the root of my hatred of Carl's Jr. commercials: THE SOUND OF PEOPLE EATING.

Almost every Carl's Jr. commercial amplifies the sound of someone biting into a hamburger and then chewing on it. You can hear their teeth pierce the bun, then the lettuce, then the onions, then the patty, then the other side of the bun, and then hear the food rolling around in their mouth for several bites. They also like to turn up the volume on people eating fries and slurping soda. GROSS. I'm shuddering at the thought of it.

It's like nails on a chalkboard. It does NOT make me hungry. It makes my skin crawl. It makes me never want to eat at Carl's Jr. ever (and actually, I never have).

WHO is the ad genius who thinks that listening to someone loudly chomping on food is going to sell burgers??? It is rude, it is disgusting, and it is why I hate Carl's Jr. commercials.

P.S. If you want to be disgusted, here is a prime example of egregious loud eating. Watch/listen to it at your OWN RISK: http://youtube.com/watch?v=TlMfo20RPgk&feature=related

2 comments:

Hillary said...

Agreed! Carl' Jr is gross anyway.

Maxie Max said...

Totally agree! And the whole "splat" thing of the sauce in some of their earlier ads is equally disgust-i-patin'!! In the name of full disclosure, I did like me some C.J.'s when I was a wee lass, but after I found out Carl Karcher was a big pro-life supporter, I boycotted big time. (By this time, I'd gone through puberty already and couldn't really eat burgers regularly with impunity anyway, but still...) Since then, they've gone from bad to worse with those ads. Blich!